THE IMPERIALISM OF EURO-AMERICAN PSYCHOLOGY IN A NONWESTERN CULTURE AN ATTEMPT TOWARD AN UMMATIC PSYCHOLOGY

Abstract

General psychology includes many areas of investigation: biological
bases of behavior, sensation and perception, consciousness and
attention, motivation and emotion, conditioning, learning, cognition,
language, thinking, remembering and forgetting, intelligence, and personality.
During the first half of the twentieth century, psychologists
classified themselves as structuralists, functionalists, behaviorists,
gestaltists, psychoanalysts, existentialists, humanists, or cognitivists.
Today, such classifications are little used in the West. If one looks at the
publications of the American Psychological Association and the British
Psychological Society, psychologists classify themselves according to
their fields or specific topic of hterest, such as social psychology,
developmental psychology, abnormal psychology, psychotherapy,
counseling, occupational psychology, psychometrics, media, women,
and so on. Several tools are used in psychology to study behavior,
among them surveys, questionnaires, interviews, observations, experiments,
and tests.
Psychology is defined as the scientific study of human behavior, and
its theories and methods are considered scientific and universal.
According to this understanding, there are four important terms that need ...