Mass Media Analysis Formulating an Islamic Perspective

Abstract

Introduction
An ingenious combination of the latest video, computer, and satellite
technologies has brought about an unprecedented telecommunication
revolution. This phenomenal progress, and the resultant power it gives one
person over millions of others (and one nation over many others), has
apparently generated myriad opportunities for humanity. Williams (1982, 195-9)
states: “Just as the international political order up to the 19th century was
highly influenced by control of sea lanes, and in the 20th century by airplane
and missile capabilities, so too may we expect international politics to be
tied to control of the powerful new worldwide communication networks
(already in place). Those who control the networks could control the world.”
Whether or not humanity utilizes these tools for its betterment depends
upon the beliefs, values, attitudes, and behaviors of those who control the
media. Humanity’s record so far in this respect is decidedly mixed.
The content of communication is the communicator’s ideas, which
influence the cognitive (conceptual/perceptual) , affective (attitudinal), and
conative (behavioral) aspects of an audience’s life. It is therefore necessary
to formulate valid methods and techniques of looking into various uses and
the impact of mass communication media on society.
Ideological Background of the Modern Use of Mass Media
Media analysis has existed since the first nonverbal communication
between humans, as has mass communication (i.e., public spealung and public
announcements). Interpersonal contact has always called for interpretation
and analysis, but it was only due to Muslim scholars’ study of the Prophet’s ...